UX/UI Consulting • 2 weeks of 2018

Consulting for Škoda CZ websites

For websites www.skoda-auto.cz we were asked to specify UX errors, prioritize and suggest improvements. So, based on specified use case scenarios using client's analytics and goals we as a first step ran a couple of on-site user tests.

Analyzing the gathered data we focused on user experience from the usability, accessibility and credibility perspective. As a result, we have prepared a heuristic evaluation to get a holistic view where it is worth focusing resources to achieve an overall boost in UX of websites.

From left → Contrast check using WCAG 2.0, heuristic evaluation of findings

List of user scenarios

Focus of analysis: 1. Usability, 2. Accessibility, 3. Credibility

Evaluation considering all three fields of focus

Usability – results of task completion

Accessibility – responsiveness, and performance of the website on mobile

Accessibility – readability check for contrast

Credibility – findings of some errors